Dieter Rams Reflects on His Principles of Good Design

Klaus Klemp, who curated an exhibition of Rams’s work also called¬†Less and More,¬†explains that the principles were not “a theory” but “the result of the first 20 years in this laboratory,” drawing on the experience and contributions of many different people. Decades later, Rams wants to push innovation beyond product design; “today we need less but better products, ok, but … we need new landscapes, together with new cities. We need new structures for our behaviors — and that is design. We have enough things.”¬†