Quantify My Love: Ranking the Neurochemistry of Feelings
The Love Competition is an unusual hybrid of documentary film and scientific study. Brent Hoff, a filmmaker and editor of the video magazine Wholphin, teamed up with Stanford University’s Center for Cognitive and Neurobiological Imaging to investigate the neurochemical nature of love, with a competitive twist. Human subjects (the contestants) focus on their deepest feelings of love while researchers measure their brain activity via fMRI scanner. Whoever has the highest levels of the neurotransmitters associated with romantic love, wins.
